Ad tracking that still counts when browsers and ad blockers do not cooperate.
Meta Conversions API, Google Enhanced Conversions and a server-side GTM container, so the ad platforms learn from the leads and sales that really happened.
Who it is for
Companies that spend on Meta or Google ads and make decisions from the conversions those platforms report, and suspect the numbers do not match the real results.
What you get
Meta Conversions API
Events sent from the server alongside the browser pixel, with deduplication so nothing is counted twice.
Google Enhanced Conversions
Hashed first-party data sent with your conversions, so Google can match more of them to the ad that caused them.
Server-side GTM on your domain
A tagging server you control, on your own domain, instead of loading every vendor script in the visitor's browser.
Closed deals back to the platforms
We send CRM outcomes (qualified, won) back to Meta and Google, so campaigns optimize on revenue and not only on form fills.
Consent handled properly
Consent Mode v2 and a consent banner, so tracking respects the choice each visitor made.
Campaigns on top of clean data
We run the Meta and Google campaigns on that data, or work next to the person who does.
How it works
Audit
We find what is broken: duplicate events, missing values, lost parameters and conversions that never reach the platforms.
Implement
We set up the tagging server, the events and the consent flow.
Verify
We compare what the platforms report with your CRM and fix the gaps we find.
Operate
We keep an eye on it as ad platforms and browsers change, and run campaigns if you want that too.
Questions
Does server-side tracking get around consent?
No. It changes where events are sent from, not whether the visitor agreed. We implement consent and respect it.
Will the platform numbers match my CRM exactly?
Not to the unit, because the platforms attribute differently. The goal is that they stop disagreeing by a lot, and that we can explain what is left.
Do I need it?
If you spend meaningfully on ads and optimize from conversions, yes, it is worth an audit. If you do not run ads, it is not the first thing to fix.
What does it cost to run?
The tagging server has a small hosting cost, on infrastructure that you own. We tell you the number before we build it.
Specific services in this area
- Meta Conversions API setupWe send your conversions from the server to Meta, deduplicated with the pixel, and add the events that matter most: qualified leads and closed deals from your CRM.
- Server-side tracking with GTMInstead of loading every vendor script in the visitor's browser, your site sends one stream to a tagging server you control, which forwards clean data to analytics and ad platforms.
- Google Ads enhanced conversionsWe send hashed first-party data with your conversions and import your CRM outcomes, so Google can match more conversions to ads and optimize toward revenue.
Industries where this fits
Want to see if this fits?
A short call is enough to tell you whether it makes sense and what it would take.