Google Ads enhanced conversions, so bidding learns from the leads that became customers.
We send hashed first-party data with your conversions and import your CRM outcomes, so Google can match more conversions to ads and optimize toward revenue.
Why Google Ads often optimizes on the wrong signal
Google's automated bidding learns from the conversions you report. If the only conversion is "form submitted", the system optimizes for form fills, including the ones that never answer the phone. And when browsers block cookies, some real conversions are not matched to the click at all.
Enhanced conversions add hashed details you already collected, such as an email address, so Google can match more conversions. Importing offline results from your CRM goes one step further: it tells Google which leads actually became customers.
What we set up
Enhanced conversions for web
Hashed email, phone and other fields sent with your website conversions, with SHA-256 hashing done before the data leaves your site or server.
Enhanced conversions for leads
For lead forms, the hashed contact details are stored with the lead so that later outcomes can be matched back to the ad.
Offline conversion import
We send qualified leads and won deals from your CRM to Google Ads, so Smart Bidding can learn from them.
Consent Mode v2
Google requires consent signals for audiences in the European Economic Area and the UK. We configure Consent Mode v2 so measurement stays valid and respects choices.
Clean conversion actions
We review which conversions count as primary, remove duplicates and make sure the value you report is the value that matters.
How it runs
Audit the conversions
We list the conversion actions, what fires them and what the account is optimizing for today.
Choose the data path
We send through Google Tag Manager, a tagging server or your backend, depending on your setup.
Implement and diagnose
We build it and use Google's diagnostics to confirm the data is received and matched.
Connect the CRM
We start importing offline outcomes and compare them with the ad platform's numbers.
Questions
Is this allowed under privacy rules?
The data is hashed and used under the consent and policy rules that apply to you. We implement consent handling and do not send data from visitors who declined.
Do I need server-side tracking for this?
No. Enhanced conversions can be set up with a regular tag. A tagging server helps when you want more control, but it is not a requirement.
How long until bidding improves?
Google needs a period of data after a change. We do not promise a result, and we tell you when there is enough data to judge it.
Can you also run the campaigns?
Yes, or we work alongside whoever runs them today, so the tracking and the campaigns improve together.
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